Why We Built This

You weren't built for infinite scroll.

You were built for a fire. For breaking bread. For the handful of people who know your story and the friends who'd help you move. PUIRL exists to get you back to what's real.

1 in 4
adults worldwide report feeling very or fairly lonely
~15
close relationships the human brain is actually built to sustain
The Problem

Hundreds of followers. No Friday night plans.

Social media was supposed to connect us. Instead, it optimized for attention, not connection. For reach, not depth. For followers, not friends. The result is a generation that has never been more digitally connected and never felt more alone.

The problem isn't that people don't want community. They do. Desperately. The problem is that every platform rewards the wrong things. You get points for posting, not for pulling up. For going viral, not for being present. For collecting strangers, not for investing in the people who matter.

Eight hundred followers, and still no one to call on a Friday. That's not connection. That's an audience.
Why PUIRL

Built to get you off your phone.

"The goal isn't more connections. It's the right ones. Deeper, realer, built through pulling up."

Every feature in PUIRL is designed around a single question: does this bring people together in real life? If the answer is no, we didn't build it.

We don't show you follower counts. We show you how many times you've crossed paths. We don't give you likes. We give you a Pull Up Score: your own track record of being there, built by you and no one else.

Invite-only entry
Every person on PUIRL was vouched for by someone they know. No strangers, no bots, no anonymous crowds. Everyone is accountable.
Real attendance, verified
Your relationships are built on crossing paths in the real world, not on what you posted. Your presence is what builds trust.
Friendships that deepen
The more you pull up together, the closer you get. New faces become familiar. Familiar becomes family. That's how real friendship grows.
The Pull Up Score
Your reliability, visible and yours. When you RSVP, you're making a promise. People who pull up are celebrated. That's the culture we're building.
The 120 Rule
120
About the most people anyone can meaningfully know

In the 1990s, anthropologist Robin Dunbar studied how big our real social worlds can get. By comparing brain size and group size across primates, he found the layers that pull up in every human community.

~15
The intimate layer. The people you turn to in a crisis. The ones who know everything. The brain can sustain deep empathy for about 15 people.
~35
The friendship layer. The people who'd pull up for you, and whom you'd pull up for. This layer needs regular contact to stay alive.
~70
The acquaintance layer. Familiar faces. People you trust enough to greet warmly and invite to a party. The edges of your real community.
1,000+
Social media "friends." Faces you can recognize but people you don't really know. The brain tracks their photos, not their stories.
Source: Robin Dunbar, social brain hypothesis research.

Why we built the limit in.

Most apps are built to grow your numbers. More followers. More friends. More connections. We built PUIRL to do the opposite.

PUIRL is designed around roughly 120 real relationships, because that's what a human life can actually hold. It's not a limitation. It's the most important thing we built.

When your circle has edges, every person inside it earned their spot. A close circle you built over two years of pulling up is worth more than 10,000 followers who've never met you.

10,000 followers15 people who know your story
infinite scrollintentional gatherings
like countsa Pull Up Score
tolerated in crowdscelebrated in circles
What We Believe
You weren't built for infinite scroll.
Your heart can't love through a screen.
You weren't designed to perform
for strangers who'll never pull up.

You were built for around a fire.
For breaking bread. For crossed paths.
For 15 people who know your story
and 50 who'd help you move.

Stop scrolling away another Friday night.
Pull up.
PUIRL.
Pull up for yourself. Pull up for others. Pull up for life.

Ready to pull up?

Get your invite from a friend. Or join the waitlist for your city.